Zhang Hailin is now Executive Director of ASEAN Tourism Research Base of China Tourism Academy, and professor at the Guilin Tourism University. Prior to this appointment he was Dean of International School of the university. In recent years Mr Zhang focuses his research on China -ASEAN tourism, which includes monitoring statistics on travel movements, identifying changes in consumer preferences and destination developments with respect to branding and positioning. In these domains he was engaged with a number of successful projects assigned by China Ministry of Education, China National Tourism Administration, Asia Development Bank and PATA among others. Mr. Zhang is also a frequent speaker at international tourism seminars and workshop across ASEAN member states and China.